(RFID World Canada) RFID is a fast growing billion dollar global industry and RFID companies have been evolving over the last few years, especially with the strong growth around NFC technology. We all know RFID is widely used around the world, by public and private sectors. Demand on search engines can act as an insightful and healthy indicator of overall B2B and consumer demand, therefore the RFID World Canada team has investigated how different nations and cities compare in RFID search demand. This data on RFID search demand can assist RFID companies identify potential growth areas and what type of RFID phrases to focus on when developing marketing collateral.
Since 2005 there has been a relative decline in searches worldwide around RFID technology, mostly from 2005 to 2011. From 2011 to 2013 global RFID search demand has been constant and based on a Google search forecast it will stay constant for the remainder of 2013. The long-term decline in search demand is due to the strong decline in particular nations, mostly in Asia.
Canada RFID search trends over the last 8 years shows a slightly different picture as overall demand has been relatively constant with strong spikes around specific news events.
Breaking down global RFID search demand by nation we can see that most of the demand comes from the Asian Pacific (APAC), with especially strong demand from East Asian countries such as China, Taiwan, South Korea, Hong Kong and Singapore. However, if we compare global search trends by nation we notice China has jumped from #6 in overall demand from 2005 to 2013 to #1 in 2013. Another interesting highlight is how the United States RFID search demand doubled jumping from #10 over the last 8 years to #1 in 2013, proving strong interest and growth of RFID technology in the US.
When we breakdown Canadian RFID search demand by Province we are able to see a clear trend in geographic growth and decline. Since 2004 till present we notice a significant increase in the prairie provinces, mostly Manitoba and Saskatchewan where RFID technology within the agricultural industry has been prevalent. As the west grows, the eastern (atlantic) provinces saw clear declines in RFID search activity, including Nova Scotia, New Brunswick and Newfoundland.
Since we are aware that economic growth from many Canadian provinces are driven by specific cities we breakdown RFID search demand by Canadian city. As a whole, over the last 9 years most RFID demand by consumers and businesses came from major cities in southern & eastern Ontario, including Toronto, Mississauga, Kitchener-Waterloo, London and the government capital Ottawa. However, over the last 12 months there has been a strong shift among Canadian cities with Montreal jumping to #1, followed by Vancouver, while the Toronto region dropped from #3 to #5.
To help better understand what areas of RFID technology may be driving demand globally and in Canada we further dig into what people are actually searching for by monitoring RFID related keyword searches. The terms ‘RFID chip” and “RFID reader” are the most searched keywords related to RFID globally and within Canada. Most of the top 10 most search RFID keywords are the same worldwide as in Canada, but 3 keywords specific to RFID commonly used in Canada are not shared globally. These 3 terms are ‘RFID Wallets’, ‘RFID blocking’ and ‘RFID credit cards’. This is clearly due to high interest from Canadians in privacy and strong demand in evolving technologies used for credit card and financial security.
The Editor of RFID World Canada stated “Based on further insight, it is clear that NFC-related technology leads the demand in future RFID market search growth, while geographic interest in East-Asia stays strong”.