(RFIDWorld.ca) Identive Group, Inc., a provider of products, services and solutions for the identification, security and RFID industries, today announced a new line of near field communication (NFC) transponder products based on Sony Corporation’s FeliCa Lite chip technology. The announcement coincides with the NFC and Smart World Conference in Tokyo this week, where Identive will be previewing its new FeliCa Lite designs for NFC Forum Type 3 engineered inlays for tag and label applications as well as its ultra-thin SmartCore™ technology for card applications.
Sony’s FeliCa Lite technology is designed to offer a lower cost alternative to conventional FeliCa chips thanks to a compact and energy saving design, streamlined security features and an optimized simple file system, making it ideal for high-volume NFC applications where cost is critical. FeliCa Lite is backward-compatible within FeliCa environments.
“FeliCa contactless technology has been widely deployed in Japan and several other Asian countries for many years for public transportation, customer loyalty programs and payment applications, and there is a growing need for NFC infrastructure products to capitalize on and expand this success,” said Shunichi Fujii, President of Identive Japan.
Scott Austin, Vice President International Sales of Identive’s Transponder Division added: “Identive offers a full range of Type 1, 2 and 4 NFC products including tags, labels, cards and other products for the commercial and consumer markets. We plan to expand our smart FeliCa Lite offerings to include smart tag, sticker and label offerings in the near future.