(RFID World Canada) Bash Interactive, announced their launch of a RFID-tap-to-like Facebook & joint E-Brochure CRM program for the Mercedes Benz Canadian Autoshow Tour. The Mercedes Benz RFID, E-Brochure and Tap to Like program officially launched in Montreal, Quebec on January 2012, and will be also used in the Toronto Autoshow starting February 17th, and the Vancouver Autoshow starting April 3rd.
The leading-edge RFID CRM & Social Program enables attendees of the Mercedes Benz Canadian Autoshow to interact with the exhibit by “Tapping to Like’ Vehicles, Tapping to Take & Upload Pictures, and receiving a Customized Electronic Brochure with the models of vehicles they selected.
Attendees were greeted by a representative to provide their information on a Tablet, and were then given an RFID Card in return with a unique serial number. As the attendee browsed Mercedes Benz Exhibit, the RFID card could be tapped onto ‘Like Boxes’ which light up when your card is recognized, mounted by digital podiums displaying car specifications, once signed-out they provided an individual ‘Like’ on Facebook for a specific car model (example: John Doe likes the AMG SLR ROADSTER at the Toronto Autoshow)
The customized photo-booth of the digital cars via an interactive photo-booth (equipped with a 40” Touch LCD and automatic SLR camera) in which patrons tapped their RFID card in order to begin the photo-capture portion, enabled the attendees to pose for an automatic picture capture while they are super-imposed in real-time onto the car they selected to look as though they were driving the car themselves.
Once the users ‘Sign Out’ using their RFID cards at assigned sign-out stations, they then logged onto their Facebook profiles and published their photos and ‘Likes’ of the car models. All attendees who participated in the RFID experience of the Mercedes Benz Canadian Autoshow Tour also received a customized PDF brochure on all models of the cars they liked, with their customized picture on the brochure cover.
Mercedes Benz Canada is continuing the activations in Toronto, Ontario starting February 17th and in Vancouver, British Columbia in April 3rd 2012.
More photos from the event