Mercedes Benz
Mercedes Benz

( MyDealerLot (MDL) recently announced that Mercedes-Benz USA (MBUSA) selected it to participate in the MBUSA Preferred Vendor Status Program. This means that MDL will be required to provide Targeted Messaging, Automated Customer Recognition, and Asset Tracking Systems using RFID technology to MBUSA. Now MBUSA dealerships will be able to obtain preferred pricing on all of MDL’s solutions through a newly created site by MDL at

The Preferred Vendor Program involves vendors that MBUSA selects based on a proven record of excellence of services to MBUSA in the past. The chosen vendors help MBUSA by providing key benefits such as improved customer service, incremental sales and increased retention.

George Cresto, Founder and CEO of MyDealerLot said, “MyDealerLot has considerable experience with the Mercedes-Benz brand and deploying Automated Customer Recognition, Targeted Messaging and Asset Tracking solutions that are fully integrated with the core business systems, including DMS, CRM and Sales Analytics, used by dealerships. Selection by MBUSA to be included in their Preferred Vendor Program is a great validation of the value our powerful solutions provide. Automated Customer Recognition, Targeted Messaging and Asset Tracking Systems utilizing RFID technologies in retail automotive have a tremendous future in this industry with multiple points of benefit and rapid ROI” (

“Vendors which have been selected by Mercedes-Benz for Preferred Vendor Status have been proven in numerous Mercedes-Benz stores to provide the core demands of our dealerships: increased customer service excellence, improved CSI, enhanced business processes, and increased revenues,” said Cai-Ramhorst, MBUSA’s Director of Dealer Business Development (

MyDealerLot helps its customers to enhance services provided, build better relationships and helps to improve operational processes through Automated Customer Recognition, Targeted Messaging, and Asset Tracking Systems.

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